Coaches in a box for the wild, messy, complicated, brilliant humans the industry forgot to build for.
A lot of what people call personal failure is actually bad design. Forgetting the bill. Avoiding the spreadsheet. Losing the idea. Ignoring the protocol. Dropping the thread. Your brain was never the problem. Your systems needed better bedside manner.
Designed for fluctuating energy, erratic income, forgetfulness, overwhelm, and the glorious chaos of having seventeen tabs open internally.
Warm, smart, and practical. Slightly inappropriate when necessary. Zero shame spirals invited to the group chat.
Capture the money, lyric, symptom pattern, tenant note, or tax deduction before it vanishes into the void.
Once you stop losing the important stuff, you can finally build with it, finish it, heal it, perform it, and become more of yourself.
Regina Gelfo has spent thirty years learning how to read what’s underneath. As a designer, she learned to see structure. As a healer, she learned to feel it. As a coach, she learned that what people most need is someone who can hold the whole of them and reflect it back with enough precision that something finally clicks.
The first fifteen years of her career were spent designing other people’s visions. Then she spent another fifteen learning how humans actually work: coaching, somatic healing, medicine work, intimacy, trauma, creativity, the technology of how transformation actually works. SoftStack is what happened when those two lives finally stopped pretending to be separate.
She didn’t set out to build a software company. She set out to stop losing her lyrics, avoiding her taxes, getting flooded with cortisol every time a tenant texted her, and wanting to punch AI every time it replied with some idiotic half-baked coaching. She realized the tools she needed didn’t exist yet. So she built them.
The apps are coaches in a box. The founder’s love note to every person who’s ever sobbed into their pillow at the gap between their immense potential and what their life looks like right now.
Money, bookkeeping, property admin, songs, hormones, and the many tiny systems that keep a life from melting into pudding.
Financial clarity for people whose lives don’t fit inside a spreadsheet. Girl Math was built for freelancers, creatives, side hustlers, small landlords, ADHD babes, paycheck-to-paycheck geniuses, and anyone whose bank account occasionally resembles performance art.
Bookkeeping for people who remember bookkeeping exists during tax season. Soft Sheets is an AI-assisted bookkeeping system for solopreneurs, creatives, landlords, and forgetful financial gremlins who need records handled even when executive function leaves the group chat.
Property management without property management energy. Built for accidental landlords, one-property landlords, seasonal rental people, family-property managers, and anyone keeping tenant notes in screenshots, texts, notebooks, and vibes.
Capture the bar before it disappears. Rap App is an AI-assisted creative studio for rappers, singers, freestylers, songwriters, poets, and musical weirdos who want to become more prolific and actually finish their work.
Wellness advice that actually gets implemented. Auntie Perrie helps you turn all that perimenopause, functional medicine, nervous system, and behavior change information into tiny choices your actual exhausted Tuesday brain can use.
Your money. Your ideas. Your records. Your health clues. Your creative momentum. Your future self’s will to live. SoftStack makes life feel less chaotic, more workable, and a lot more yours.